Beyond Targets and Tactics
Why Your Sales Success Starts with Mindset, Featuring Jen Wagstaff
Selling South will feature speakers who challenge conventional wisdom and offer fresh perspectives on achieving sales excellence. One such insightful voice is Jen Wagstaff, a Sales, Mindset, and Public Speaking coach and the founder of CreativeMind Training. Jen will be sharing her expertise at Selling South, and we've had a sneak peek into her powerful philosophy.
Jen Wagstaff brings a wealth of experience, having started her career in sales before ascending to a global sales trainer role at FedEx, where she spent four years developing and delivering training for 1500 sales and leadership teams across EMEA. Since founding CreativeMind, her impact has spanned 6 continents and over 40 countries, consulting, coaching, and training more than 3000 people, with a client roster that includes Amazon, the NHS leadership team, and Asics.
Her deep experience has led her to a profound conclusion about the root of sales challenges:
"Every sales problem starts with a mindset problem".
While many companies focus on implementing amazing processes and strategies, from crafting effective sales conversations to optimising pipelines, Jen observes that these alone aren't enough. As she explains, you can put the same processes in place across different companies, but if "the individual isn't doesn't have the belief, if the organisation doesn't have the culture or the mindset, then it won't be successful in that company".
This highlights a critical blind spot in many sales approaches: the underlying human element. Success isn't just about what you do, but how you think and believe.
Jen's approach to unlocking sales potential is holistic and profound. She doesn't just look at the visible problem; instead, she delves deeper to "look at what the issue is and then look at what are the mindsets, what are the beliefs behind that that are stopping it being successful". By addressing these core beliefs and cultural aspects, she then works with them "alongside the strategies and processes". This integrated method ensures that the foundational mindset supports and amplifies the effectiveness of any tactical approach.
Jen Wagstaff's insights remind us that true sales transformation requires looking beyond mere targets and tactics. It demands a focus on the beliefs, culture, and mindset that underpin every sales interaction. Don't miss the opportunity to hear directly from Jen at Selling South and discover how mastering your mindset can be the key to unlocking unparalleled sales success.
